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The Enterprise Goes Green Report: Worldwide Commercial Solar Panel Market Shares, Strategies, and Forecasts 2008 to 2014
Adoption of solar energy has a simple
market driving force. If people do not adopt solar energy, the
planet will become unfit for human habitation. The fossil fuels are
warming the planet at an increasing rate that makes life
unsustainable if something does not change.
Global warming drives solar markets.
Solar is perceived as the best, perhaps the only widespread solution
to global warming. Every large enterprise has adopted a social
responsibility strategy that makes a nod toward solving the issues
of global warming and embraces renewable energy. Every person in the
world is aware of the problems that global warming is bringing.
High growth is forecast for commercial
solar markets as solar moves to take on supporting the data center
and giving the enterprise a green image. Brand is everything for the
enterprise, the message of the company needs to resonate with
customers and partners - Green is where its at.
Solar is moving to provide a measurable
supply of world energy. As penetration moves from .3% of the world
energy supply to over 15% in five years, commercial uses of solar
energy will represent a significant part of the growth. Commercial
solar energy represents a measure of energy independence for every
commercial and government campus environment. Solar is anticipated
to be used as hybrid systems independently of, but not completely in
place of traditional grid electricity.
It is not economical to put solar
generated electricity back on the grid, instead it will be used from
batteries where the electricity is stored for later use. Solar
systems will initially be used for lighting and charging hybrid and
electric vehicles. Traditional grid electricity will only slowly be
replaced. Grid hybrid electricity solutions will persist for a long
time.
Demand for energy is accelerating as
more of the world becomes developed. Developing countries are
anticipated to double the worlds demand for energy in the next
thirty years. Energy creation is becoming a central environmental
issue with air quality, water quality, and flooding because of
global warming having implications for the entire world.
Solar energy is a clean, reusable and
affordable solution that is increasingly being recognized as the
leading alternative energy source for the 21st century. While hybrid
solutions are anticipated to evolve with wind, geothermal, and
nuclear solutions, evolving as well, solar looks to be a dominant
technology. The solar panel size is a trade-off between the amount
of money wanted to invest and the amount of electricity needed to
produce. A typical US home uses 13,000kWh per year or 5kWp.
On average, the sun radiates 2.6
gigawatts (GW) of energy onto a square mile of the earth's surface,
and the most suitable way to harvest that light depends on two
factors: cost and the available real estate. It does not matter that
thin film solar panels are not more than 10% efficient initially,
the roof of the home is not doing anything else except sit there.
The sides of the home, the back fence can be used to collect solar
energy and that energy can be stored for later use in vehicles and
lighting.
This market segmentation is anticipated
to shift as the thin film solar panels become commercially viable.
The thin film solar panels will be used initially in utility
applications, but also in residential applications for fueling motor
vehicles. The ability to store energy from solar panels makes them a
viable alternative to gasoline. The lithium and lithium ion
batteries are a very dense energy storage medium providing incentive
for people to put in a modest amount of thin film battery banks
recharged by solar panels.
As people do this, the silicon markets
keep growing at a steady pace, due to the decrease in the costs for
the silicon raw materials due to increased capacity for
manufacturing the raw materials and increased demand for the silicon
solar panels. The thin film solar panel technology has yet to
mature. It is in this segment where the phenomenal growth occurs.
Versatile thin film solar products are based on unique manufacturing
processes. Sputtering is used to do thin film solutions for solar
cell manufacture based on defining a repeatable process. Solar cell
efficiencies are in the 9 to 10% range for sputtering
implementations, but roof installations are not sensitive to size
restrictions.
Thin film solar sputtering technology
achieves physical vapor deposition which takes an ion and
accelerates it. In this manner, the sputtering is used to knock out
a target, depositing uniform films at high rates.
Commercial solar markets at $1.3 billion
in 2007 are anticipated to reach $6.5 billion by 2014 as a result of
the need to curb growing data center electricity needs. Growth is a
result of using solar systems to power hybrid electric power. Growth
comes not only because solar power is the cheapest power source
which it will be in many cases, but because it fulfills a variety of
convenience needs, not the least of which is a way to attack global
warming. Every large enterprise has adopted a green strategy in
response to public demand for better energy solutions.
This is the 389th report in a series of
market research reports that provide forecasts in communications,
telecommunications, the internet, computer, software, and telephone
equipment. The project leaders take direct responsibility for
writing and preparing each report. They have significant experience
preparing industry studies. Forecasts are based on primary research
and proprietary data bases. Forecasts reflect analysis of the market
trends in the segment and related segments. Unit and dollar
shipments are analyzed through consideration of dollar volume of
each market participation in the segment. Market share analysis
includes conversations with key customers of products, industry
segment leaders, marketing directors, distributors, leading market
participants, and companies seeking to develop measurable market
share. Over 200 in-depth interviews are conducted for each report
with a broad range of key participants and opinion leaders in the
market segment.
Key Topics Covered:
- Solar Commercial Market Description and Market Dynamics
- Commercial Solar Market Shares and Market Forecasts
- Commercial Solar Products
- Commercial Solar Technology
- Utility Solar Panels Company Profiles
- Solar CompaniesCompanies Mentioned:
- Sharp Solar
- Schott
- Q-Cells
- Kyocera
- BP Solar
- First Solar
- AES
- Akuo Energy
- Colorado Instruments / SolarWorld
- Concentrix
- Cypress Semiconductor / Sunpower
- Dyesol Limited
- Evergreen Solar
- Flisom
- GE
- Global Solar Energy
- Hitachi America Ltd.
- Hoku Scientific
- Isofoton
- Kyocera
- LDK Solar Co LTD
- Mitsubishi
- Nanosolar
- Isofoton
- Sanyo
- SolarWorld
- SunPower
- Suntech
- Yingli Green Energy
- PrimeStar Solar
- Q-Cells AG
- Sanyo
- SatCon
- Signet Solar
- Siemens
- Solaire Direct
- Solarfun Power Holdings Co, Ltd.
- Solar Integrated
- SolarWorld AG
- Solartech
- Solon
- Spectra Watt / Intel
- Tenesol
- UrbasolarFor more information visit
http://www.researchandmarkets.com/research/eafd1d/the_enterprise_goe
Contacts
Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
press@researchandmarkets.com
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Investorideas.com® or any of the industry sector portals cannot assure accuracy of the research presented. Investors are encouraged to research and verify facts and under no circumstances is Investorideas.com® endorsing the content as a recommendation to buy or sell stock.
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